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I help organizations to achieve clarity of identity & expression by delivering clear, hard-hitting design solutions that inspire action and drive impact.
Photo by Faizur Rehman on Unsplash

Whatever it might be being an engineer and above that practicing design as a side hustle or passion is very exhausting in India! There is so much competition out there that after a certain point of time you feel like giving up on the degree of your interest.

Absorb all the feedback

To regard thinking as a skill rather than a gift is the first step towards doing something to improve that skill - Edward de Bono, Practical Thinking

Photo by Ronak Jain on Unsplash

Designers begin with the challenges or desires of their clients and consider them through the eyes of their target consumers. Designers use this…

Design thinking has long been seen as the cornerstone of creativity, as well as a cure for standstill. It has been credited with incredible achievements, such as turning Zomato around from a struggling startup to a billion-dollar company. …


When You Should Agree to Work for Free

You’ll gain legitimate exposure

Will it truly help you if your friend wants you to design the logo for his startup in return for your name in the fine print? Well, your friend may be a highly recognized entrepreneur with thousands of followers but even that visibility won’t boost your name!

workspace setup
Do more than just design

Happiness was not generally quantified in this manner, but rather evaluated by evaluating the entire way in which life goes. Satisfaction with certain elements of life such as employment, health, and connections typically predicts what we are doing. Therefore, when you feel pleased, your life goes smoothly. …

I performed a heuristic evaluation for the Swiggy application (Android Version) using Nielsen’s 10 general principles for interaction design. Swiggy is India’s largest online food ordering and delivery platform.

A heuristic evaluation is a usability inspection method mainly used to identify any design issues associated with the user interface.


one laptop and a monitor placed on a desk

Are you searching for the top design jobs? It’s has been the most competitive career, and you must distinguish yourself from the mass if you do.
There is no ‘real road’ to a successful graphic design profession, but a number of paths that are not exclusive to each other. …

Creative block — a person lying on bed

The inability to access one’s own creativity might be defined as creative obstacles or inspiration obstacles. In the creative industry — authors, musicians, painters, performers — creative blocks, which can last for days, weeks, months, or years, frequently are more likely to be impacted.

When the surface of creative blockages…

“Design adds value faster than it adds costs.” — Joel Spolsky


The creation of a lovely design involves more than just inspiration or a concept, it is about the basics. …

The Bitterness of Poor Quality Remains Long After the Sweetness of Low Price is Forgotten — Benjamin Franklin

A mclaren car’s logo
A good logo leaves an everlasting impression

To comprehend why a precast logo does not suit business people, the logo is like an original, appealing, ageless, and distinct brand identity. However, there are no indicated features in the readymade…


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